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(source) Awareness around chatbots is starting to grow, especially after Facebook came out mid-last year with their new Messenger platform that supported chatbots.On top of that, and like with a lot of things online, the adult industry has stimulated a lot of demand around chatbots.Back in 2014 I wrote about how "Facebook's Likes Don't Matter Anymore" in relation to the declining organic reach of Facebook pages.Last year alone the organic reach of publishers on Facebook fell by a further 52%.In 2011, many companies and individuals, myself included, invested a lot of time and money into Google , dubbed to be bigger than Facebook at the time.They acquired over 10 million new users within the first two weeks of launch and things were looking positive.
This is great for the consumer because they don't need to leave the environment of Facebook to get access to the content they want, and it's hugely beneficial to Politico, as they're able to push on-demand content through to an increasingly engaged audience - oh, and they can also learn a bunch of interesting things about their audience in the process (I'll get to this shortly). (Rossum's Universal Robots) CCBotmasters AI IBM Scientists Build Computer Chips From DNA I Love Budapest PASCALice & AIML Tools Directions Psychiatrist Turing Test, Etc.Every marketing channel suffers from fatigue at one stage.Being an early adopter of a new channel can provide enormous benefits, but that comes with equally high risks. Early adopters within Amazon's marketplace were able to focus on building a solid base of reviews for their products - a primary ranking signal - which meant that they'd create huge barriers to entry for competitors (namely because they were always showing up in the search results before them).Whilst the payout wasn't huge within the early days of Amazon, those who got in early are now seeing huge rewards, with 38% of shoppers starting their buying journey within Amazon (source), making it the number one retail search engine.
Whilst open rates seem to be increasing - largely driven by mobile - the actual engagement from email is nosediving.